Major in Strategic Management
S1 Management
Major in Strategic Management
UBS is aware that rapidly changing business dynamics, perpetuated by the internet, enables consumers to access information without boundaries, anywhere and everywhere.
The way we conduct business is also changing. Businesses are now much ”closer” to both consumers and competitors alike; Opportunities and Threats can present themselves simultaneously, while Weaknesses can easily be learned and Strength easily duplicated.
The global business leaders of today must adapt to this brave new world and accoridingly prepare themselves to effectively and efficiently manage their businesses in the face of global competition. You, as a future global leader, need to develop a higher level of creativity to formulate the right corporate strategy, integrating Human Resources, Marketing, Operations and Finance in the scope of global business environment.
At UBS, our unique approach to ’career-education’ orientation will push and train you to familiarize yourself in the fields of analytical research of strategic management to help you ”read” the business environment and its movement. Through close interactive discussion, students will be taught to construct a sound strategic management plan for their relevant industries or organizations.
Tools available at their disposal are business simulation training with soft skills to help them hit the ground running once they graduate.
Representatives from various industries will also make appearances throughout students’ studies to help evaluate the result of their analysis so that students will gain as “real” a business situation as possible in their business simulation training. This will also encourage students to think ”out of the box” and freely express their business creativity in a guided environment.
Career Opportunities
Entrepreneur, professional manager, general manager operations, and business development manager in various industries.
Unit Outline:
Business Communication, Dynamic Business Environment , Management of Change , Corporate Strategy for Competitiveness, Strategic Management Research , Competitive Marketing Strategy , Managing Human Capital for Competitive Advantage , Project Business Plan for Strategic Management
Unit Description:
Business Communication
This unit provides the basic understanding of communications, both spoken and written, as a management tool and how they play a key role in day-to-day operations of businesses and institutions. Develops understanding of communication theories, describes strategies for planning managerial communications, and builds skills in oral and written reporting and persuading. Looks at how new technologies are changing the way people in business communicate, and the implications those changes have for organizations.
Dynamic Business Environment
This unit provides the basic understanding of the importance of observing and maintaining awareness in the environment within your business scope. Students will learn the interaction between their business scopes with the external environment.
Management of Change
This course develops the skills you will need for leading change. Change is a basic ingredient of life. Change occurs in many forms from minor transitions to major transformations and upheavals. In this course, you will learn how to recommend, plan, manage, enact, survive and evaluate personal and organizational changes. You will also analyze the forces that drive organizations to change, examine impediments to change, and survey a range of approaches for making organizational change more effective. Special attention will be given to managing disruptions from transitions and the inevitable losses that radical change brings.
Corporate Strategy for Competitiveness
This unit focuses on competitive advantages in an organization and how they play a key role in survival in a competitive market. You will learn about the concept of value chain, organizational structure, industry segmentation and its competitive strategy and how to filter and prioritize your main competitors in the industry. Finally, you will learn how to construct the appropriate corporate strategy to manage competition.
Strategic Management Research
This course outlines the basic understanding of strategic management and how to construct a strategic plan. Particular emphasis is placed on utilizing various analytical tools to construct the plan, starting from vision, mission, positioning, business strategy formulation, functional strategy formulation, consolidation of business and functional strategy at a corporate level, stipulation of program at business and functional level and finally managing resources and budget allocation.
Competitive Marketing Strategy
This unit will teach you the basic knowledge about strategic marketing, including market segmentation, positioning, value creation, brand strategy, brand portfolio, market dynamics and marketing theories and practises. Students will also learn how to design innovative marketing strategies aimed at growing market share and developing strategy to achieve maximum results.
Managing Human Capital for Competitive Advantage
This unit will paint a picture on the importance of strategic management in a competitive business environment and how organisations can be productive and remain so. This requires the right human capital management, and students will learn how the human resources strategy is derived from the corporate strategy in an organization, and accordingly maximise the human resources management.
Strategic Management Simulation
In this hands-on unit, you will be expected to participate in the planning of a business strategy as well as decision-making process involving important organizational decisions that affect pricing, value, stakeholders, quality of products or services and more.
Project Business Plan for Strategic Management
This is a project-based class designed to increase a student’s analytical skills in the strategic management concentration. Students will learn to integrate the knowledge he/she gains thus far and expresses this into a scientific, viable idea that can be evaluated. Students wishing to take this course are required to have mentors and business projects and choose economic topics that are relevant to the concentration.